Nice point.
Your sponsor has overpaid for its investment for advertisement. This makes sense for an Americas Cup program.
I think I have discovered my issue. Your analysis points to material things, while my focus has been all about connections with people.
Hypothetically I will continue your analysis. LOL. Say your sponsor did all of the above and Team Zephyr came up with a 30 year old loaner boat with a deplorable bottom. They sanded and scrubbed for 6-7 hours to get a somewhat smooth surface. Then raced against the sponsored boat. I would bet that we would be very competative with your hypothetical program.
Hurricane Katrina hits, multiple boats go to the salvage companies including many J/30s. Over a 4 year period, the fleet grows to 10 boats (better than Chicago today), but there is no crew to meet the demand as many have moved away.
Team Zephyr partners with a local eating establishment and agrees to fly the brand on a spinnaker. The partner pays $770 for a logo.
The next thing you know, many hear about the sail, most of which would never think about sailing. We do a local promotion, park a sail boat in front of the business. Several inquire about sailing. The local J/30 fleet now as plenty of crew.
Here are a few that sail with us today.
The NY Yankees are the best paid team in baseball. This does not make them the best team. Sailing is not about material things. It is all about people and the chemistry between them.
Back at ya!
Cheers,
dave@j30.us
[This message has been edited by David Erwin (edited 10-30-2008).]